Did you attend any NZ Fashion Week shows over the past week? I was fortunate enough to attend the (first) S/S 2014 ‘COLD WASH’ menswear range for ‘The Lucid Collective’ at the Gow Langsford Gallery in Auckland Central. The handsome crowd packed-out the swanky gallery; sipping complimentary Hopt soda, Liberty Brewing Company Beer or Thomson Whiskey NZ while mingling and admiring the majestic art through out the space. Heads turned as six dapper men took their positions on small benches, to model the garments. The colour palate was off-white, grey marl and contemporary black in utility shorts & pants, wrestler tops, long sleeve symmetric tees and beanie headwear. Impressive clothing brand for Gen Y entrepreneurs: Chloe Swarbrick & Alex Bartley-Catt. This duo are (disruptive) innovators in the fashion landscape. Catch them if you can.

http://thelucidcollective.com