Even though, I only have limited knowledge about the (NZ) music industry, I was still fascinated to hear about how social media has influenced and revolutionised the ‘music’ world.
Have you heard of Spotify? The digital music service that can download your favourite songs within minutes, normally using Facebook to log in. Very cool.
The panel of speakers (Dean Campbell, Paul McLaney, Fiona Perry and Scott McLauchlan) for #smcakl: offered insightful and engaging information about digital files, monetization on making music and marketing on social media, while drinking ‘Bulmers’ cider.
David Bowie was mentioned, he released his new album in
April, “The Next Day” to the world after 10 years (silence), via Twitter. No other media, just social.
“Where Are We Now?” went viral.
Apparently, the Finn brothers (Neil + Tim) are the only New Zealand artists to make a decent living, from music. Hard graft, like any art.
Facebook just celebrated 9 years in social media, last month. Twitter and Pinterest also commemorated their birthdays’ in March, Twitter turned 7 and Pinterest just turned 3. They are all different platforms that communicate something unique to the world: through photos, branding, ideas, footage and breaking news, which has changed the way we share information. A few friends of mine have called my smartphone, my boyfriend. This mobile device that travels everywhere in my handbag, connecting me to Mashable, Hootsuite and Stephen Fry, 24 hours a day. I used to pin: scrap-booking on Pinterest is time consuming, however worth persevering to endorse your personality, through your interests and ideas. So do you spend too much time tweeting, cyber chatting and pinning? Twitter has become one of my limbs, indispensable to my daily life. Micro-blogging is an acceptable addiction in my book, where I have found work, friends, products, brands and information that has enhanced my existence. Thanks Jack Dorsey and Dick Costolo for making this possible. If you prefer a more uncluttered social media platform, I recommend you try, Path. This micro-social network only allows you to have 150 friends, founded by an ex-Facebook employee. Epic.
At school, we were taught that we should never speak to strangers, due the danger that could ensue. As adults it is healthy and encouraged, to speak to strangers, to learn and grow from the content of your conversation, with somebody unknown to you. So there is networking, where you speak to a controlled group of people, generally with name tags on. Or just talking to a randomn person on a plane, the street or in a queue. I definitely speak to strangers, it is great to gain another perspective, find out something that you didn’t know before that moment. Admittedly, I have also told strangers things, that I have not even discussed with my best friend. Why is that? Anonymity. A snapshot of time, that is exclusive. Also you will probably never see that person and/or stranger ever again. Chicken soup for the soul. Next time on the flight to LA, speak to the person in 14B, they might be your next employer!