After not attending a #smakl event for a while – I was really looking forward to engaging with the ‘specialist’ panel of speakers: Ricardo Simich (Editor Spy HoS), Bradley Ambrose (award-winning photographer), Arran Birchenough (Getty Images ANZ) & Mark Sagar (Lab for Animate Technologies) who all shared their valuable dogma, about the selfie-obsessed society we live in today. Some are the question raised were concerning intellectual property and copyright – in reference to celebrity. Apparently, if you snap pictures in a public place – it’s your image. People (generally) create a lot of content imagery that is uploaded onto Facebook, SnapChat & Instagram. Nothing is private or protected anymore. Everything is transparent and available on Google. What about facial recognition? Have you had the experience before on Facebook when you are tagging people, and they are already recognised? One thing I did learn, is if you want to be published in social pages, newspaper or magazine – refrain from Instagramming and Snapchatting for the event. #SMCAKL always spoils it’s guests with flavoursome pizza, craft beer, wine & cider. Brilliant sponsors. I fell in love with the ‘Playground People’ Instagram Printer – that prints images (similar to a Polaroid, but bigger) that you upload with a hashtag. I know why I love social – it just keeps evolving and being disruptive; without predictability.