Yelp: Are You Checking In?
Last night I attended the first ‘Yelp’ Elite event in Auckland, along with 50 other yelpers that regularly review, check-in and tip about restaurants, cafes, bars and other cool, or not so cool places, to acquaint.
The difference with ‘Yelp’ is that it is a consumer-driven experience, so you are getting ‘real time’ reviews about people’s experience.
Mexico restaurant hosted the event, facilitating a ‘Margarita Masterclass’ which proved entertaining and interactive, to my betterment.
Yelp is a social media platform available on app or desktop, for you to voice your (personal) feedback – on all the places you visit, in 22 countries, to date.
It’s super cool.
In the last 12 months, I have become bored with some social media platforms, (including Pheed, Thumb, Snapchat and PromiseUP) so obviously I wondered what ‘Yelp’, had to offer.
After reading the impressive growth statistics – such as having 100 million (unique) visitors in one month (January 2013), that got me interested. Launched in October 2004 in San Francisco, California – nearly 9 years young. Now in 22 countries,
apparently up there with Google +.
Anyone can internet rate and review restaurants, bars, cafes and other services – great. You can also check-in, search for nearby eateries, tip, bookmark and share with (friendly) social networks.
Yelp is accessible on both (smartphone) app and desktop.
I really like reading people’s experiences and perspectives on a public review site – no wonder it’s growing. Interactive, engaging and ‘real’. Rad.