In the last 12 months, I have become bored with some social media platforms, (including Pheed, Thumb, Snapchat and PromiseUP) so obviously I wondered what ‘Yelp’, had to offer.

After reading the impressive growth statistics – such as having 100 million (unique) visitors in one month (January 2013), that got me interested. Launched in October 2004 in San Francisco, California – nearly 9 years young. Now in 22 countries,
apparently up there with Google +.

Anyone can internet rate and review restaurants, bars, cafes and other services – great. You can also check-in, search for nearby eateries, tip, bookmark and share with (friendly) social networks.

Yelp is accessible on both (smartphone) app and desktop.

I really like reading people’s experiences and perspectives on a public review site – no wonder it’s growing. Interactive, engaging and ‘real’. Rad.