I attended an enjoyable theatre forum today, at the Auckland Theatre Company – facilitated by Lynne Cardy and Michael Adams.
We discussed the topic of developing new audiences, through the platform of digital marketing.
Online and Offline presence are equally important for any brand – namely a theatre company, who wants to be sustainable. We openly discussed the subject of raising awareness of personal and company branding through images, video and human engagement.
After all – theatre is about storytelling for people, who are willing to watch and listen. Yes?
Who is our audience? What is their persona? Do they have a digital footprint? How can we bring value to their life – by live performance ?
So many (great) questions.
I write and direct plays because it excites me – to create new and controversial work for the stage.
Each rehearsal brings new discoveries, vulnerabilities and truth.
I think theatre scares some people. I have spoken to acquaintances, strangers and random individuals, who have never experienced theatre, ever.
As well as having website presence, and Hootsuite to manage all your social media platforms – it is still important to have human interaction. Always.
Long live theatre.
Semi-Permanent exploded into Auckland, in the last 2 days: packed with inspirational and engaging speakers including Sam McIntosh (Stab Magazine), Askew, Darryl Wood & Matt Noonan (Curious Films), Mark Bashore (Digital Kitchen), and Annie Sperling, to name a few creative leaders.
On arrival – all ticket holders were given a goodie bag filled with design books, journals, coloured pencils, branded post-it notes, and other memorabilia.
The auditorium was humming with excitement, laughter, loud internal-thinking, and digital devices – aplenty. There were a lot a tweet-seats, most of the audience, really. The content resonated with everyone: storytelling at it’s (personal) best.
“Make Yourself Uncomfortable” – Digital Kitchen
“My name is xxx and I am from nowhere” – Unscripted, BMW & Digital Kitchen
“Being ambiguous is important to us” – P.A.M
“Disrupt what’s already out there.” – Sam McIntosh, Stab Magazine
You can’t rush creativity- it just happens when you’re not looking. I used to get frustrated if I couldn’t write, now I just wait and accept that forced work, is worthless, in my book anyway.
Lastly, imperfection is perfection.