Tagged: content

Business Of Theatre


I attended an enjoyable theatre forum today, at the Auckland Theatre Company – facilitated by Lynne Cardy and Michael Adams.

We discussed the topic of developing new audiences, through the platform of digital marketing.

Online and Offline presence are equally important for any brand – namely a theatre company, who wants to be sustainable. We openly discussed the subject of raising awareness of personal and company branding through images, video and human engagement.

After all – theatre is about storytelling for people, who are willing to watch and listen. Yes?

Who is our audience? What is their persona? Do they have a digital footprint? How can we bring value to their life – by live performance ?

So many (great) questions.

I write and direct plays because it excites me – to create new and controversial work for the stage.
Each rehearsal brings new discoveries, vulnerabilities and truth.

I think theatre scares some people. I have spoken to acquaintances, strangers and random individuals, who have never experienced theatre, ever.


As well as having website presence, and Hootsuite to manage all your social media platforms – it is still important to have human interaction. Always.

Long live theatre.

Blogging: Is Content Important?

After attending the ‘NZ Bloggers Network’ event tonight – the question still remains – about what makes a blog appealing?
Is it the content, or the title? Probably both matter. Don’t you think? In the room, there was an equal mix of both men and women from NZ, UK, Canada, France, Malaysia, Australia and the Philippines. So (ultimately) there was a lot of dogma, in the air – about what works, and what doesn’t in the blogosphere.

Everyone (present) blogged about differing subjects – from social media to personal experiences, travel, project management, technology, marketing, fashion, theatre, film, food and craft.

So what makes or breaks content?

Blogs that are too wordy, or display poor grammar, with weak titles, and no images definitely works against you. Right? And (obviously) the opposite applies for a good blog post. However how much text, is too much? Also, how do you measure success blogging? Is it purely the stats? Or is it all about (good) storytelling?

What do you think?

NZ Bloggers Network