Tagged: business

Business Of Theatre


I attended an enjoyable theatre forum today, at the Auckland Theatre Company – facilitated by Lynne Cardy and Michael Adams.

We discussed the topic of developing new audiences, through the platform of digital marketing.

Online and Offline presence are equally important for any brand – namely a theatre company, who wants to be sustainable. We openly discussed the subject of raising awareness of personal and company branding through images, video and human engagement.

After all – theatre is about storytelling for people, who are willing to watch and listen. Yes?

Who is our audience? What is their persona? Do they have a digital footprint? How can we bring value to their life – by live performance ?

So many (great) questions.

I write and direct plays because it excites me – to create new and controversial work for the stage.
Each rehearsal brings new discoveries, vulnerabilities and truth.

I think theatre scares some people. I have spoken to acquaintances, strangers and random individuals, who have never experienced theatre, ever.


As well as having website presence, and Hootsuite to manage all your social media platforms – it is still important to have human interaction. Always.

Long live theatre.


Think Sir Richard Branson, Donald Trump, Sir Alan Sugar, Walt Disney, Bill Gates or Coco Chanel. Yep. Airlines to fragrance, we all need a bit of risk in our life, to be successful. After participating in a workshop today based on leadership, market scope and commercial model needed for business to hatch your idea/s into reality, the question of ‘pain point’ challenged me. So, every service or product you buy has a drawback, like peeling garlic, even though it tastes great and is good for you. Or maybe applying suntan lotion, that protects you from the UV rays, however it is difficult to remove from your hands after use? A lot to ponder on. I buy books, read them, store them in a drawer, then list unwanted items on TradeMe (Internet-auction website)! Are you tempted to register for ‘Dragons’ Den’, absolutely affirmative. Analysing your thought processes under a microscope, is an accelerated way to learn your strengths and weaknesses, for sure. Confrontation aplently. Who needs self help books? ‘The Apprentice’ anyone?