What is your favourite brand? Maybe Gucci, Fendi, Miu Miu, Nike, Apple, Swatch, Audi or Wagamama?
Whether you are into designer products or high street: brands are in our daily life, right?
When I am shopping in the supermarket, labels and/or packaging on first glance: speak volumes. If I don’t like the design or logo, I won’t buy it. Unless it had been recommended to me, then maybe I might make an exception.
My friend recently asked me to help her with (possible) brand names for her start-up. After two hours of deliberating, I think we have something.
I suppose we are all brands: individually. However when we think Porsche or Giorgio Armani, what comes to mind? Style, chic, sophistication and expensive right?
Lastly, What does your brand smell, taste, sound, feel and look like?
Innovative Marketing in 6 Seconds
To stand out from the crowd today, you need to be innovative. So what can you do, to achieve this? With the launch of Twitter’s platform ‘Vine’, this has introduced a new ‘medium’ that is clever, succinct and engaging footage, that captivates your audience, in just 6 seconds. Recently, ‘Tribeca Film Festival’, invited people to submit entries using Vine (the iPhone app) that creates these remarkable 6-second looping videos. Amazing. However, you need to plan your storytelling effectively, so your short film will reach and maximise your audience, who will keep coming back for more. You can also watch the latest film reviews, in just 6 seconds on sixsecondreviews.com, as everyone is now time deficient, after all. The maximum spoken word when using Vine, is roughly 25 words, but less is more. So when brainstorming your next Vine clip, think about how you want to be perceived: images and text, that represent interesting ideas is what you need, to ultimately provoke and stimulate your audience’s heart. Connect with people.
Presently, I am reading this brilliant book called ‘Brandwashed’ by Martin Lindstrom, which was released last year. The Foreward in the book is by Morgan Spurlock (Super Size Me) who encouraged me, to watch his film, that I had not seen yet. ‘The Greatest Movie Ever Sold’ is genius. A documentary film about product placement, marketing and advertising which was reportedly itself financed through the ‘actual’ products in the film, namely POM (pomegranate juice), jetBlue Airways, Hyatt, Amy’s Frozen Pizza, Mini, Ban Deodorant and a few others, around 22 in total to make this (USD) 1.5 million dollar film. Visability is credibility, after all. Morgan’s wish is to educate the consumer about the psychology of marketing, through the brands, that accept the challenge to be transparent, which really appeals to me. We live in a world of information and everyone chooses a different brand personality. Yeah. Have you ever tried to brand detox? Difficult. Or not?