To stand out from the crowd today, you need to be innovative. So what can you do, to achieve this? With the launch of Twitter’s platform ‘Vine’, this has introduced a new ‘medium’ that is clever, succinct and engaging footage, that captivates your audience, in just 6 seconds. Recently, ‘Tribeca Film Festival’, invited people to submit entries using Vine (the iPhone app) that creates these remarkable 6-second looping videos. Amazing. However, you need to plan your storytelling effectively, so your short film will reach and maximise your audience, who will keep coming back for more. You can also watch the latest film reviews, in just 6 seconds on sixsecondreviews.com, as everyone is now time deficient, after all. The maximum spoken word when using Vine, is roughly 25 words, but less is more. So when brainstorming your next Vine clip, think about how you want to be perceived: images and text, that represent interesting ideas is what you need, to ultimately provoke and stimulate your audience’s heart. Connect with people.