#Brandstorming
What is your favourite brand? Maybe Gucci, Fendi, Miu Miu, Nike, Apple, Swatch, Audi or Wagamama?
Whether you are into designer products or high street: brands are in our daily life, right?
When I am shopping in the supermarket, labels and/or packaging on first glance: speak volumes. If I don’t like the design or logo, I won’t buy it. Unless it had been recommended to me, then maybe I might make an exception.
My friend recently asked me to help her with (possible) brand names for her start-up. After two hours of deliberating, I think we have something.
Exciting.
I suppose we are all brands: individually. However when we think Porsche or Giorgio Armani, what comes to mind? Style, chic, sophistication and expensive right?
Lastly, What does your brand smell, taste, sound, feel and look like?
melissafergusson 