How Do You Define Creativity?
Semi-Permanent exploded into Auckland, in the last 2 days: packed with inspirational and engaging speakers including Sam McIntosh (Stab Magazine), Askew, Darryl Wood & Matt Noonan (Curious Films), Mark Bashore (Digital Kitchen), and Annie Sperling, to name a few creative leaders.
On arrival – all ticket holders were given a goodie bag filled with design books, journals, coloured pencils, branded post-it notes, and other memorabilia.
The auditorium was humming with excitement, laughter, loud internal-thinking, and digital devices – aplenty. There were a lot a tweet-seats, most of the audience, really. The content resonated with everyone: storytelling at it’s (personal) best.
“Make Yourself Uncomfortable” – Digital Kitchen
“My name is xxx and I am from nowhere” – Unscripted, BMW & Digital Kitchen
“Being ambiguous is important to us” – P.A.M
“Disrupt what’s already out there.” – Sam McIntosh, Stab Magazine
You can’t rush creativity- it just happens when you’re not looking. I used to get frustrated if I couldn’t write, now I just wait and accept that forced work, is worthless, in my book anyway.
Lastly, imperfection is perfection.