Every moment (of our life) we are projecting our brand. You might think that brands, are only reserved or associated to labels: Nike, L’oreal, McDonalds, Gucci, Tiffanys, BMW are well known to most. So, what car do you drive? Shampoo do you use? Skincare do you buy? Fragrance do you like? Everything we wear, say, behave, walk or do, projects our image (brand), to friends, strangers, retail staff, managers and anyone else that comes in to contact with us, in person or online. Now we are faced, not only with the pressure of making an impression, in real-time, but to also create relationships through on-line activity. All social media in effect, builds your brand and your reputation. Everything posted on Twitter, Facebook, Instagram, Google+ remains on the network, so therefore this means your existence, is exposed and live to the world. Are you happy with your brand?